The one-week long course is a hands-on learning programme. Each delegate will develop their own business playbook after series of presentations to elicit contributions from colleagues and faculty members.
It will also feature Champions of Business and Entrepreneurship who will come and share the stories of their journeys and how they overcame adversity to build their empires.
This week-long training programme will cover the following:
- Generating your Business Model Playbook
- Discovering Your Customer Demographic
- Estimating your Target Market Size with Petal Diagrams
- A new way to look at Competition
- Winning on value